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Generic & Overused Logos

It can seem so easy to do your own logo - just go to one of those logo sites, and type in what you want - and get a cheap, or even free logo - voila!  But....there's a hidden danger - and that is the overused, generic logo - and your business can easily become one of them.  Don't believe it?  Just take a look at the logo selection below, and you'll understand what we mean!...

Social Media - Word of Mouth on Steroids

There's no denying it - we love social media - Facebook alone has 1.32 billion daily active users on average. And with 75% of adults* using social media platforms like YouTube, Snapchat and Instagram, social media is the new Word of Mouth, but with the ability to go massively viral (for the good such as #KnowYourLemons from Worldwide Breast Cancer, and for the very bad like Pepsi's massive ad fail with Kylie Jenner).   So let's look at Facebook as an example of using this wor...

Social Media: Inbound Marketing

Inbound marketing - it's another on of those terms that gets bounded around in terms of your website...but what does it mean, and how do you do it, and do it well?  The way to think about inbound marketing with social media is like word of mouth on steroids. The risk you run in ignoring the importance of social media in business, is that you will be limited to your inner circle of customers or the people that are already familiar with your market or brand. Consumers love social media, with ...

How to Social Media: Increase Brand Loyalty

One of the great benefits of using Social Media is that you can increase brand loyalty, and having a loyal following means better engagement and better conversations. Now this is where the difference between the number of followers you have, and the number of loyal followers comes into play. The number of followers doesn't matter if your followers aren’t loyal to your brand - because loyal followers add real value. Ask any loyal social media follower about their trusted brand, and they natural...

How To Social Media: Brand Awareness

In this second part of our How To Social Media series, we start to look at how you can use Social Media as a powerful tool to grow your brand awareness, and some really easy tips to make it easy to do....

How To Social Media: How Often Should I Post on Facebook

With so much emphasis on social media as one of the tools for business, it can be really easy to get overwhelmed. So in this first post in a series of How To Social Media, let's talk about the often agonised over question - how often should I post on Facebook? The good news is that various companies have already done all the hard work, and conducted studies into this very subject, with varying results - but there are some common themes, particularly for business. To make it even easier, and to h...

Design Direction: Classic or Trendy?

When you are looking freshen up your business design, or start from scratch, it can be tempting to want something on trend, like everyone else is doing. But sometimes trendy isn't always best, in a marketplace where everyone is using the latest trends, how you can you hope to stand out when you all look the same?  And how do you make sure you are picking something that will stand the test of time, and not need renewed when the colour of the month has changed?...

Why You Should Hire a Graphic Designer

Sometimes, businesses don't understand the positive impact that hiring a graphic designer can have, and try to do everything themselves. As a cost saving measure they might get a staff member to do their design, even if this isn't the staff members area of expertise.  This quite often leaves staff struggling to effectively create and design, taking longer than needed and neglecting their core tasks. A good graphic designer not only adds value to the business from a design and branding ...

Branding - More Than Just a Logo

Branding is a critical, but often overlooked element of any business, and many times people think that logo design IS branding. While it is true that logo design and branding go hand-in-hand, they are not the same.  Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. But, what is the difference between a logo and branding - and why do you need a brand anyway, not just a logo?...