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Visual Identity | Logo Design | Website Design | Building Signage | Business Cards | Vehicle Signage

BACK2BLACK is a fantastic new business based in Oamaru, offering accounting & business solutions.  When Tracey wanted to set up her visual identity and website, I was excited to be involved.

Back2Black offers more than just basic accounting services, and Tracey wanted her branding to reflect that - something with a twist.  I pulled together a logo and visual identity with a simple colour palette of black, red white and grey reflecting the colours of a balance sheet.

The hexagon, represents precision, strength, wisdom and has been referred to as “nature’s perfect shape” - found in snowflakes, honeycombs and diamond crystals. Multiple hexagons represent interconnected services that Back2Black offers that work together to make a stronger business for her clients.

Working with the owners, I made a full sleek and clean visual identity package, taking them through the whole process from concept to delivery, with the complete suite of assets including:

  • Logo

  • Colour palette

  • Branding guidelines

  • Building signage - exterior

  • Social Media templates

  • Business cards

  • Vehicle Signage

  • Fully Responsive Website


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